General Manager – Brands

Job Description

Job Title:
General Manager – Brands
Location:
Bangalore (On-site)
Function: Brand Strategy / P&L Management / E-commerce
Experience: 12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand
Management function. As General Manager – Brands, you will own the vision, performance,
and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian
marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels. You will lead a team of
Brand Managers and drive P&L performance, channel strategy, brand scaling, and cross
functional execution.
This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns
brand building with bottom-line ownership.

Key Responsibilities

Own the P&L for all brands across geographies — drive revenue, margin, and category
expansion targets
Lead and mentor a team of Brand Managers; review brand-level strategy, performance,
and marketing ROI
Define and implement GTM strategies to scale brands from 0 to 100 — via D2C,
Amazon.com, and other global platforms
Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and
Operations to deliver best-in-class execution
Lead channel diversification: identify marketplace opportunities (India & International),
prioritize D2C profitability
Partner with Product and Finance teams on pricing, forecasting, and inventory planning
Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
and drive corrective actions
Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We’re Looking For

12–20 years of leadership experience across e-commerce, brand management, or
digital retail
Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership,
and 3-year+ brand tenure
Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C
execution
Experience in scaling private label or owned brands in India and/or the US market
Strong analytical decision-making: comfortable working with dashboards, data tools, and
BI reports
Exposure to international market dynamics and marketplace compliance (especially for
US or EU)

Preferred Experience

Background in fast-paced e-commerce or D2C environments (aggregators, unicorn
startups, MNCs)
Strategic brand building with hands-on execution of campaigns, pricing, and positioning
MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)
Experience in managing cross-border teams or distributed brand pods

Who You Are

A strategic thinker with a doer’s bias — able to toggle between vision and operations
P&L-focused but brand-obsessed — understands margin math and storytelling equally
well
A team-builder who invests in capability and scale
Comfortable in ambiguity and complexity; thrives in high-growth, founder-led
ecosystems
Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits Medical insurance for self and dependents
Performance-based annual increments up to 25%
Executive education reimbursements for select global certifications (IIMs, ISB, HBS
Online)
Business travel opportunities (including US-based market visits for category expansion)
Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of
India)
Stock option eligibility for qualifying leadership hires