A*****k

Marketing and Communication Manager
January 31, 1993

About Candidate

Strategic Brand & Marketing Communications Professional with 10.5+ years
of experience driving strategic communications, employer branding, executive
messaging, and brand storytelling across consulting, manufacturing, and nonprofit
sectors. Proven track record of leading high-impact communication initiatives that
strengthen employee engagement, elevate brand visibility, and support business
growth.

Partner with senior leaders and cross-functional teams to deliver integrated
branding initiatives, employer branding campaigns, executive communications,
digital content, stakeholder engagement, and large-scale marketing events.
Demonstrated measurable business impact across diverse roles throughout my
career, including 700% LinkedIn community growth, 40% website
engagement improvement, and 500+ qualified B2B leads through industry
exhibitions and events.

Passionate about translating complex business objectives into impactful
communication strategies and compelling brand narratives by combining strategic
thinking, storytelling, creative design, and marketing expertise.

Location

Education

P
Professional Certificate Programme (MBM) in Marketing & Brand Management 2026
Indian Institute of Management Kozhikode (IIMK)
M
Master of Mass Communication (MMC) 2017
Guru Jambheshwar University
P
Post Graduate Diploma in Mass Communication (PGDMC) 2015
NBA Group of Institutions, Delhi
B
Bachelor of Science (B.Sc.) 2014
Nagpur University

Work & Experience

M
MARKETING & BRANDING MANAGER FEBRUARY 2025 - Current
PROTIVITI INDIA

- Lead internal communication strategy for 3,500+ employees across India,
delivering 15+ mailers, 5+ print collaterals, and 2–3 executive
presentations monthly to drive employee awareness and organizational
alignment.
- Conceptualize and launch a comic-strip storytelling series for weekly HR
policy updates, transforming traditional communications into engaging,
scenario-based content and achieving 100% planned policy communication
coverage.
- Develop executive communications and strategic presentations for
Managing Directors across India and the Middle East, translating complex HR
initiatives into clear, business-focused messaging.
- Drive employer branding and recruitment campaigns across LinkedIn and
campus initiatives, generating 15,000+ impressions per post and attracting
200+ qualified applications per quarter.
- Lead communication strategy and creative development for 10+ large-scale
HR initiatives annually, increasing post-event feedback participation by
40% through targeted engagement campaigns.
- Redesign learning materials for the L&D team using interactive, learner-centric
content, contributing to a 10% increase in post-training feedback
participation.

M
MARKETING COMMUNICATIONS MANAGER DECEMBER 2023 - FEBRUARY 2025
INOX WIND LIMITED

- Boosted website engagement by 40% by leading the end-to-end website
revamp—from content development and design to vendor execution.
Generated 500+ qualified B2B leads by executing two large-scale industry
exhibitions, strengthening the company's presence in the renewable energy
sector.
- Produced 50+ branding assets, including brochures, product catalogs,
presentations, and videos, enhancing brand visibility across investors,
government bodies, and enterprise clients.
- Developed content for sales pitches, investor presentations, and government
proposals, supporting strategic business opportunities.
- Partnered with C-suite leaders and 10+ cross-functional teams to deliver
consistent internal and external communications, strengthening brand
messaging.
- Designed strategic communication plans aligned with business objectives,
strengthening brand positioning and stakeholder confidence.

M
MANAGER - MARKETING & COMMUNICATION ACTIVITIES JUNE 2017 - DECEMBER 2023
NIIT FOUNDATION

- Scaled LinkedIn community by 700% (3K to 25K followers) in three years
through targeted content and engagement campaigns.
- Secured continued funding for 30+ donor-funded projects by developing
communication plans that achieved 100% donor visibility compliance.
- Managed 150+ marketing collaterals annually across print, digital, and
video, coordinating with 5+ vendors for timely, cost-effective delivery.
- Partnered with leadership, HR, and 150+ PAN India project teams to
deliver integrated communications for donors, NGO partners, volunteers, and
10,000+ subscribers.
- Produced quarterly newsletters, annual reports, and project case studies
distributed to 10,000+ subscribers and stakeholders, strengthening
stakeholder awareness and highlighting organizational impact.
- Managed annual press communications, authoring and coordinating 40+
media releases with regional teams to strengthen national and regional
media visibility.

C
CORPORATE COMMUNICATION EXECUTIVE AUG 2015 - JUL 2016
NUTS AND BOLTZ

- Managed social media platforms, creating engaging content that
strengthened brand visibility and audience engagement.
- Published weekly newsletters with an average 35% open rate, delivering
timely updates, promotions, and community news.
- Created marketing content, blogs, and promotional creatives, contributing
to a 20% increase in website traffic and higher event participation.
- Developed and distributed press releases, expanding media visibility
through online PR platforms.
- Built strong relationships with clients, consumers, and Makerspace visitors,
maintaining 90%+ customer satisfaction through responsive communication

Skills

Brand & Marketing Communications
Employer Branding
Strategic Communications
Strategic Planning & Execution
Internal & Executive Communications
Leadership Messaging
Employee Engagement Communications
Strategic & Crisis Communication
Content Strategy & Development
Storytelling & Copywriting
Graphic & Visual Design - Video Content Creation
Digital & Social Media Management
Event & Exhibition Management
Corporate & Media Relations
Executive Presentation Development
Project & Stakeholder Management
Cross-functional Collaboration
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