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• Achieve Overall Sales Revenue and Gross Margins • Achieve Product-wise Sales Revenue and Profit • Monthly Dashboard of Key Performance Indicators and track at all levels. • Build and maintain up to date Government Sales Funnel with inputs from regions / other stakeholders • Analyze and understand the impact of macroeconomic factors and industry trends on institutional sales business and plans accordingly to optimize sales opportunities • Manage a set of key accounts to achieve agreed business objectives. • Monitor progress of accounts managed and evolve action plans as appropriate • Recognise customer needs and emerging trends, time and territory management • Lead Generation, Data Analysis and validation, Digital Marketing, Contract Management • Planning, item forecast & follow-ups with logistics team on regular basis for execution of orders, Custom Clearance, CHA & Custom House Handling. • Ensure accuracy and details of data captured within the defined CRM/ Salesforce.com SFDC ) • Conduct sales analytics for the entire region for sales to help draw out trends that impact the future business plans and provide inputs to the management for driving growth. • Effectively handle fieldwork in the entire territory to identify new markets opportunities. • Scrutinize and appoint competent parties as new stockiest. • To achieve assigned region business objective/Target (sales, collection, and growth) through the team.

• Sales of Silica, Scientific Instruments, HPLC Systems, Chromatography products & • Consumables items to pharmaceutical companies, research universities, CRO/CMO firms, • power plants, Govt organizations. • Team handling of Inside Sales & Tender management. • Identifying and developing new customers, listing existing & prospective customers, lead • generation, new market opportunity, planning regular visits in order to generate sales • demand • Planning, item forecast & follow-ups with production & logistics team on regular basis for • execution of orders, Custom Clearance, Logistics team co-ordinations. • Payment Collection, execution of supply of orders on timeline.

• Sales of Lab equipment • Marketing Activities, Promotions of products, Display, road show, trade exhibition, Seminars, etc • Planning, item forecast & follow-ups with production & logistics team on regular basis for execution of orders • Achieve maximum sales profitability, growth and account penetration within an assigned territory. • Maintain customer data for own products and for competitors’ products. • Assessing customer potential and providing forecast for sales planning. • Implementing marketing & sales promotional activities as a part of product launch, brand building and market development effort, road show, sponsorship participation. • Round Table Technical discussion and promotion of product