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InitCart is a company that operates as an e-commerce platform and a payment marketplace in India, founded in 2023. It aims to provide a one-stop shop for online shopping and digital payment solutions for small businesses, connecting customers with a wide range of products from electronics to fashion and groceries. The company, headquartered in Ahmedabad, is also developing a network of physical “Digital Sevak” stores for services like bill payments and recharges.