Social Media Manager

Job Description

**Job Posting: Social Media Manager**

**Company:** Studio Underground
**Location:** B, 28, Shah Nagar Defence Colony Rd, near Vidhansabha, Shastri Nagar, Ajabpur Kalan, Dehradun, Uttarakhand 248008

**Contact:** 85349 40395
**Email:** hrm@studiounderground.in

**About Us:**
Studio Underground is a leading production house with a strong presence in Uttarakhand, Uttar Pradesh, Rajasthan, and Haryana (Chandigarh, Punjab). We are empanelled with the National Film Development Corporation (NFDC) and the Directorate of Information and Public Relations (DIPR) for various state governments. Our state-of-the-art production facility in Dehradun serves as our corporate office, where we specialize in handling major projects for central and state governments, boasting a stellar track record and a dedicated in-house team.

**Roles and Responsibilities:**
As a Social Media Manager at Studio Underground, you will play a crucial role in managing our online presence and engaging with our audience across various social media platforms. Your responsibilities will include:

1. **Content Creation:**
– Developing creative and engaging social media strategies.
– Creating content (text posts, videos, images) that aligns with our brand identity.
– Scheduling posts using tools like Hootsuite, Buffer, or native platform schedulers.

2. **Community Management:**
– Engaging with followers, responding to comments and messages promptly.
– Building and nurturing online communities centered around our brand.

3. **Analytics and Reporting:**
– Tracking and analyzing key performance indicators (KPIs) such as reach, engagement, and follower growth.
– Using tools like Google Analytics, Facebook Insights, or Twitter Analytics to measure performance and derive insights.

4. **Campaign Management:**
– Planning and executing social media campaigns to support marketing initiatives.
– Collaborating with other departments (e.g., marketing, sales, customer service) to align social media efforts with overall business goals.

5. **Staying Updated:**
– Keeping abreast of the latest social media trends and technologies.
– Adapting strategies based on emerging trends and platform updates.

6. **Brand Advocacy:**
– Acting as the voice of Studio Underground on social media platforms.
– Ensuring consistency in brand tone and messaging across all channels.

7. **Paid Advertising:**
– Managing social media advertising campaigns, including budget allocation and performance analysis.
– Utilizing platforms like Facebook Ads Manager or LinkedIn Campaign Manager for effective paid promotions.

8. **Collaboration:**
– Working with influencers and brand ambassadors to expand reach and engagement.
– Coordinating with graphic designers, copywriters, and video editors for content creation.

**Skills and Qualifications:**
– Proven work experience as a Social Media Manager or similar role.
– Excellent communication, writing, and editing skills.
– Strong analytical skills and proficiency in using social media analytics tools.
– Creative thinking with a passion for digital marketing.
– Bachelor’s degree in Marketing, Communications, or a related field preferred.

**How to Apply:**
If you are passionate about social media management and meet the requirements mentioned above, please send your resume to hrm@studiounderground.in or contact us at 85349 40395. Kindly mention “Social Media Manager Application” in the subject line of your email.

Join Studio Underground and contribute to our journey of delivering exceptional productions and expanding our digital footprint. We look forward to welcoming you to our team!

**Note:** Only shortlisted candidates will be contacted for interviews. Thank you for your interest in Studio Underground.