Digital Marketing Specialist

Job Description

**Job Opportunity: Digital Marketing Specialist**

**Company:** Vishram International Service

**Contact:** 6363803898 | akanksha.vishram@gmail.com

**Location:** Gurugram, Haryana

Are you a seasoned Digital Marketing Specialist with a passion for driving results in the education or international recruitment sector? Vishram International Service is looking for a motivated individual to join our team and lead digital marketing efforts aimed at international student recruitment. If you have 2-3 years of experience in digital marketing and possess strong analytical and communication skills, we want to hear from you!

**Key Responsibilities:**

**Develop and Implement Comprehensive Digital Marketing Campaigns:**
– Devise and execute end-to-end digital marketing strategies aligned with international student recruitment goals.
– Lead a team to create, deploy, and optimize digital advertising campaigns across various platforms, including social media, search engines, and display networks.

**Market Research and Competitor Analysis:**
– Conduct thorough market research and competitor analysis to identify emerging opportunities and trends in the international student recruitment landscape.
– Provide actionable insights and recommendations based on data-driven analysis.

**Content Creation and Engagement:**
– Oversee the creation of engaging and relevant content for digital channels such as the website, blog, and social media platforms.
– Ensure content aligns with the company’s brand voice and resonates with the target audience.

**Performance Monitoring and Analysis:**
– Utilize relevant analytics tools to monitor and analyze the performance of digital marketing campaigns.
– Make data-driven decisions and adjustments to optimize campaign effectiveness.

**Cross-Functional Collaboration:**
– Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall recruitment goals and objectives.
– Lead and coordinate efforts with admissions, enrollment, and academic teams to maximize synergy.

**SEO and SEM Strategies:**
– Implement effective SEO and SEM strategies to improve the company’s online visibility and search engine rankings.
– Stay informed about industry best practices and evolving algorithms to maintain a competitive edge.

**Email Marketing and Lead Nurturing:**
– Design and execute email marketing campaigns targeting prospective students.
– Develop lead nurturing strategies to cultivate relationships, guiding leads through the recruitment funnel.

**Leadership and Revenue Generation:**
– Provide visionary leadership to the digital marketing team, fostering a culture of innovation and excellence.
– Make strategic decisions that contribute to revenue generation and overall business growth.

**Stay Updated with Digital Marketing Trends:**
– Stay abreast of the latest digital marketing trends and best practices.
– Implement innovative approaches to enhance the company’s online presence and maintain a competitive edge.

**Qualifications:**
– Bachelor’s degree in Marketing, Communications, or a related field.
– 2-3 years of proven experience in digital marketing, preferably in the education or international student recruitment industry.
– Strong understanding of digital marketing tools and platforms, including social media, SEO, SEM, and email marketing.
– Proficiency in using analytics tools to track and measure the effectiveness of digital campaigns.
– Excellent communication and writing skills, with the ability to create compelling and engaging content.
– Analytical mindset with the ability to interpret data and draw actionable insights.
– Creative thinking and a proactive approach to problem-solving.

If you meet the qualifications and are ready to take on this exciting opportunity, please contact us at 6363803898 or email your resume to akanksha.vishram@gmail.com. Join Vishram International Service and make a difference in international student recruitment today!