Sales CRE

Job Description

Sales CRE (Customer Relationship Executive)

Company: Scooterman Automotives Pvt. Ltd.
Department: Sales
Industry: Electric Vehicle / Automotive Retail
Job Type: Full-Time
Job Timing: 10:00 AM – 6:00 PM

Job Summary

The Sales CRE is responsible for managing customer enquiries, coordinating follow-ups, supporting the sales team, and ensuring a positive customer experience throughout the sales process. The role focuses on lead management, customer communication, test-ride coordination, and improving lead-to-booking conversion.

Key Responsibilities

* Attend and respond to customer enquiries through calls, WhatsApp, and showroom visits.
* Maintain and update customer and lead information.
* Follow up with customers on enquiries, test rides, and bookings.
* Coordinate and schedule customer test rides.
* Support Product Specialists in managing customer leads.
* Make regular follow-up calls to prospective customers.
* Provide customers with basic information about Ather electric scooters, offers, and showroom processes.
* Track leads from enquiry to booking and delivery.
* Maintain daily follow-up and lead status reports.
* Identify pending and inactive leads and initiate follow-up.
* Collect customer feedback and communicate concerns to the Sales Manager.
* Support the sales team in achieving lead conversion and sales targets.
* Maintain professional communication and customer relationships.
* Support customer retention and post-sale follow-up.
* Coordinate with other departments when required to ensure smooth customer experience.
* Follow showroom discipline, company policies, and customer service standards.

Key Performance Indicators (KPIs)

* Number of customer follow-ups completed
* Lead response time
* Lead-to-test-ride conversion
* Test-ride-to-booking conversion
* Booking follow-up
* Customer satisfaction
* Lead data accuracy
* Follow-up completion rate
* Customer retention and repeat referrals

Required Skills & Qualifications

* Graduate or equivalent qualification preferred.
* 0–2 years of experience in customer service, sales, automobile, EV, or retail industry.
* Freshers with good communication skills may also be considered.
* Good verbal and written communication skills.
* Customer-friendly and positive attitude.
* Good telephone etiquette and follow-up skills.
* Basic knowledge of MS Excel and computer applications.
* Good coordination and interpersonal skills.
* Target-oriented and willing to learn.
* Automobile/EV showroom experience will be an advantage.